AOL recently launched recently launched the following marketing phrase: "I AM Instant Messaging." Horribly offensive, isn't it? Well, yes according to Mr. Hypersensitive van Don Quixote. From an article by Natali Del Conte in the San Francisco Examiner:
An angry America Online instant messenger (AIM) user named Ian Millar is making a stink over AIM's latest advertising slogan, "I Am," leaving the San Francisco creative team behind the campaign scratching their heads. Millar claims that "I Am" is the language of God used in many scriptures and the English translation of the Hebrew YaHWeH, meaning God. He claims using it in an advertisement is a marketing tactic sure to offend The Almighty. "It's not that we don't care about religion, but this never occurred to us," said Beach. "If this is blasphemy, then Popeye is in a lot of trouble because he always says "I am what I am."
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