The Beerbelly

Via my favorite magazine, The Week: from an article by Brian Tracey on MSNBC.com:

...a Reno, Nev. company has come up with a truly innovative solution: The Beerbelly -- a stealthy strap-on beer holder that disguises itself as a bulging stomach. According to the Ananova Web portal, the Beerbelly was the creation of three middle-aged men who wanted a way of sneaking beer into movies and ball games. The Beerbelly holds 80 ounces of your favorite brew, and at $34.95, the gizmo pays for itself when compared to consuming six ballpark beverages at $7 a pop, the inventors claim.