From an article on abcnews.com:
The more sexual content in television and magazines that teens are exposed to, the more likely they are to have sexual intercourse at an early age, a new study says. The University of North Carolina study, published in today's issue of the journal Pediatrics, concludes that white adolescents who view more sexual content than their peers are 2.2 times more likely to have sexual intercourse by the time they are 14 to 16 years old. "Some, especially those who have fewer alternative sources of sexual norms, such as parents or friends, may use the media as a kind of sexual superpeer that encourages them to be sexually active," the study authors state. And, as similar past studies have noted, "one of the strongest protective factors against early sexual behavior was clear parental communication about sex."
The article goes to discuss various limitations of the study, chicken-or-egg arguments, etc.
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