Purchasing cigarettes, Haagen-Dazs and a Playboy

From Michael Gerson, former speechwriter for George W. Bush (link):

For politicians, the teleprompter has always been something of an embarrassing vice -- the political equivalent of purchasing cigarettes, Haagen-Dazs and a Playboy at the convenience store.

This derision is based on the belief that the teleprompter exaggerates the gap between image and reality -- that it involves a kind of deception. It is true that there is often a distinction between a president on and off his script. With a teleprompter, Obama can be ambitiously eloquent; without it, he tends to be soberly professorial. Ronald Reagan with a script was masterful; during news conferences he caused much wincing and cringing. It is the rare politician, such as Tony Blair, who speaks off the cuff in beautifully crafted paragraphs.

But it is a mistake to argue that the uncrafted is somehow more authentic. Those writers and commentators who prefer the unscripted, who use "rhetoric" as an epithet, who see the teleprompter as a linguistic push-up bra, do not understand the nature of presidential leadership or the importance of writing to the process of thought.

Governing is a craft, not merely a talent. It involves the careful sorting of ideas and priorities. And the discipline of writing -- expressing ideas clearly and putting them in proper order -- is essential to governing. For this reason, the greatest leaders have taken great pains with rhetoric. Lincoln continually edited and revised his speeches. Churchill practiced to the point of memorization. Such leaders would not have been improved by being "unplugged." When it comes to rhetoric, winging it is often shoddy and self-indulgent -- practiced by politicians who hear Mozart in their own voices while others perceive random cymbals and kazoos. Leaders who prefer to speak from the top of their heads are not more authentic, they are often more shallow -- not more "real," but more undisciplined.

(h/t Political Punch)